TVBlog
by Adam Buckman, Featured Columnist
We have every reason to expect that Thursday's scheduled series finale of "Will & Grace" will really be the last one. Read the whole story
by Wayne Friedman
Virtually all on-air promotion for HBO Max has been on WarnerMedia TV networks for the March 22 - April 20 period. There has been … Read the whole story
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by Wayne Friedman
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and local TV advertising for the first half of 2020, to between $23.95 billion … Read the whole story
by Wayne Friedman
The attribution service can deliver results based on smart TV data within 24 hours of a media campaign going live. Read the whole story
by Wayne Friedman
ESPN has no live NBA games -- but it has Michael Jordan and "The Last Dance" documentary, which has posted the highest viewing numbers … Read the whole story
by Steve Ellwanger
"Pizza guy" has "never gone to work wondering if I was going to come back at night. Now the world has changed." Read the whole story
by Joe Mandese
Ads that "exploit" concerns surrounding the health and economic crisis or ones that use "humorous" tones are not OK. Read the whole story
by Larissa Faw
The PSAs developed for broadcast, print, digital and social media, direct help-seeking audiences to AloneTogether.com. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Trump press briefings seem to push fiction rather than facts. Perhaps they should come with an infomercial disclaimer. Read the whole story
COMMENTARY
by Karlene Lukovitz
The Vudu acquisition will help Fandango scale up its transactional VOD business to compete with Amazon and iTunes, although FandangoNow and Vudu will remain … Read the whole story
COMMENTARY
by
Fortnite levels up what it means to virtually connect fans with culture outside of video games -- the latest in live music venues. Read the whole story