TVBlog
by Adam Buckman, Featured Columnist
A petite teen girl suddenly acquires super powers, clobbers a trio of jock bullies and then blows up a vintage Mustang. Read the whole story
by Karlene Lukovitz
AVOD revenue is projected to grow 120%, and represent about 32% of total revenues, with SVOD revenue increasing 103% and remaining at about 58% … Read the whole story
by Wayne Friedman
Broadcast and cable U.S. TV networks have aired 32% more promos -- with 533,779 airings -- during the April 18- May 17 period. Read the whole story
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by Laurie Sullivan
COVID-19 has helped to create several approaches to prove performance, and "attribution" describes getting closest to the truth in proving performance for tv, radio … Read the whole story
by Melynda Fuller
Vice Media Group became the latest publisher to endure a second round of cuts during the COVID-19 pandemic. Today, the company announced it will … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
And there is some promise for the original Quibi concept, considering slow stay-at-home openings for many states. People are still standing in line. Read the whole story
COMMENTARY
by Karlene Lukovitz
With overall ad budgets hit by the uncertainty surrounding the pandemic, and various U.S. regions expected to be in varying degrees of reopening for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read … Read the whole story