TVBlog
by Adam Buckman, Featured Columnist
The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. Read the whole story
by Wayne Friedman
Global TV ad revenue will lose 6% of its expected growth due to COVID-19 over the next 5 years, with total global online entertainment … Read the whole story
-
by Wayne Friedman
One forecast for U.S. local TV station advertising has been lowered from a previous projection by around $1 billion, or 5%, due to COVID-19 … Read the whole story
by Wayne Friedman
The deal will provide more competitive "business outcome" measurement for local TV ad deals beyond traditional Nielsen or ComScore metrics of gross ratings points … Read the whole story
by Karlene Lukovitz
Navigation is now easier and works like that of its Disney bundle mates, Disney+ and ESPN+, says the company. Read the whole story
by Fern Siegel
Cultural programming is available in Spanish and English, geared to U.S. Hispanics. The streamer's goal, says its CEO, is "to tell the Latino stories … Read the whole story
by Melynda Fuller
Bloomberg TV+, which launched in 2019, is the first channel to stream in 4K UHD on Samsung TV Plus. Read the whole story
-
by Karlene Lukovitz
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. Read the whole story
by Joe Mandese
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and the Standard Media Index began benchmarking the U.S. ad marketplace … Read the whole story
-
by Karlene Lukovitz
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. Read the whole story
by Karlene Lukovitz
The new partners will add millions of current HBO subscribers eligible for a no-extra-cost upgrade to HBO Max, and offer millions more the ability … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many sports fans are complaining they should be charged less for cable services, especially with the lack of live sports, specifically MLB and NBA … Read the whole story