Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to … Read the whole story

The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen … Read the whole story

It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming … Read the whole story

Siding with Fox News, a judge in Washington state has thrown out a lawsuit accusing the cable channel of violating a consumer protection law … Read the whole story

The ads on digital and social platforms contain a call to action to support the Restaurant Workers' Community Foundation. Read the whole story

First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its … Read the whole story

"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar … Read the whole story

We're used to seeing banner ads around sports arenas. Riot Games and League of Legends are replicating that model in-game -- the first time … Read the whole story