TVBlog
by Adam Buckman, Featured Columnist
Videos of both ABC's Kimmel and NBC's Fallon impersonating African-Americans in comedic sketches have surfaced recently. Read the whole story
by Wayne Friedman
Fox News Channel pulled in its highest-ever prime-time viewership for a Saturday night covering President Trump's rally in Tulsa, Oklahoma, with 6.7 million Nielsen-measured … Read the whole story
by Wayne Friedman
The new effort, where viewers can scan barcodes from onscreen TV ads to receive promo offers from advertisers, was announced during Hulu's virtual NewFront … Read the whole story
by Joe Mandese
More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once … Read the whole story
by Wayne Friedman
McAfee identified the riskiest entertainment content in two top-ten lists -- one for TV shows and another for movies -- after analyzing web results … Read the whole story
by Karlene Lukovitz
The latest SpongeBob movie will become the third animated feature from major studios going direct to PVOD, where they have been able to command … Read the whole story
by Karlene Lukovitz
The company has launched its marketing blitz for the movie of the phenomenally successful Broadway show, now set to launch on July 3. And … Read the whole story
by Steve McClellan
A year ago when the firm issued its first forecast for 2020, it expected healthy growth of 4.8%. By December, seeing some weakening in … Read the whole story
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by Wendy Davis
When the FCC approved Charter's merger with Time Warner and Bright House Networks, the agency required the company to refrain from imposing usage-based billing … Read the whole story
COMMENTARY
by Karlene Lukovitz
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cable networks are asking consumers to spend $100 a month for 200 to 300 channels. Streaming services are offering a lot for much less. Read the whole story