TVBlog
Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising? Read the whole story
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, … Read the whole story
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. … Read the whole story
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data … Read the whole story
Netflix was followed by ABC, CBS, NBC, and Fox, while Amazon Prime Video, Hulu, ESPN, PBS, CNN, Discovery, HBO, Disney+, Food Network and History … Read the whole story
- COMMENTARY
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and … Read the whole story
- COMMENTARY
Dramatic visuals help translate off-air stories, information and data into deeper emotional connections -- for TV viewers and TV news advertisers. Read the whole story
- COMMENTARY
Netflix ignored the opportunity to turn its "Are you still watching?" message from a common annoyance into something more meaningful. Read the whole story
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Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. Read the whole story
