TVBlog
by Adam Buckman, Featured Columnist
Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising? Read the whole story
by Joe Mandese
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, … Read the whole story
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by Wayne Friedman
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. … Read the whole story
by Joe Mandese
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data … Read the whole story
by Wayne Friedman
Netflix was followed by ABC, CBS, NBC, and Fox, while Amazon Prime Video, Hulu, ESPN, PBS, CNN, Discovery, HBO, Disney+, Food Network and History … Read the whole story
COMMENTARY
by Karlene Lukovitz
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Dramatic visuals help translate off-air stories, information and data into deeper emotional connections -- for TV viewers and TV news advertisers. Read the whole story
COMMENTARY
by Lizzie Manley
Netflix ignored the opportunity to turn its "Are you still watching?" message from a common annoyance into something more meaningful. Read the whole story
COMMENTARY
by Gerard Broussard, Joel Rubinson
Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science. Read the whole story