TVBlog
by Adam Buckman, Featured Columnist
The current 'TV Blog' under its present author reached a milestone on Monday: No. 1,500. Read the whole story
by Wayne Friedman
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable … Read the whole story
by Wayne Friedman
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon … Read the whole story
by Karlene Lukovitz
Google says a former KKK leader and others have violated its prohibition of hate speech. Read the whole story
COMMENTARY
by Karlene Lukovitz
Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Discussions seem to be all the rage. Gibbs Haljun, managing director, media investment at GroupM, agreed, adding that one of the benefits is that … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major digital media players are steeling themselves for the regulation that is almost certainly coming -- in the U.S. and elsewhere. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. Read the whole story