The world of sports provides us with an apt metaphor for the way our lives have been turned upside down this year: ice hockey in August. Read the whole story
Coupled with dismal box-office business, the company dropped to $6.8 billion in revenue for the period. Read the whole story
Netflix also commands the greatest overall platform share among the top five SVODs. Read the whole story
Brand marketers spending on data climbed 6% in 2019, with stronger gains for digital, per IAB. Read the whole story
Major league sports have long had "virtual" billboards, signage and other forms of superimposed advertising, but beginning with the start of its Major League … Read the whole story
With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete's heart beats per … Read the whole story
Hollywood's original scripted shows are paused or on hold. Sports is trying desperately to come back. There are too many choices people don't understand. Read the whole story