TVBlog
English television content is slowly but surely adopting some of the worst traits of American TV, as this new comedy series demonstrates. Read the whole story
Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to … Read the whole story
Broadcast nets have been airing promos at levels roughly similar to 2019, with a total of 46,100. Promo impressions have climbed to 186.1 billion … Read the whole story
Forty percent of independents and undecideds don't subscribe to pay TV, but 70% have an ad-supported streaming service, a survey done for the Magnite … Read the whole story
The integration of one of the world's largest first-party consumer data platforms with Google's Ads Data Hub will give marketers and agencies the ability … Read the whole story
Most publishers believe 15% year-over-year top-line revenue loss is possible by Q4 2020. Read the whole story
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. … Read the whole story
- COMMENTARY
The bubble approach isn't for all sports. Major League Baseball doesn't work this way, but the NBA and NHL do. Read the whole story
