The White House and its Rose Garden featured prominently in Tuesday night's episode of this week's virtual Republican National Convention. Read the whole story
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networks -- 14% lower than the DNC's first night, which had 19.75 million … Read the whole story
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv … Read the whole story
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. Read the whole story
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general … Read the whole story
Xandr created a multi-step creative approval process to ensure compliance with Standards & Practices guidelines. Read the whole story
The campaign is intended to convey an old-time quality to drive ratings and viewership, and to make people feel good about engaging with politics. … Read the whole story
CBS Village, led by CBS News' new race and culture unit, will create and distribute content about "underrepresented" communities, across broadcasts, CBSN, and the … Read the whole story
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the … Read the whole story
Expanding the ad-supported TiVo+ streamer, which is free to TiVo device owners, along with leveraging the new TiVo Stream 4K tech on smart TVs, … Read the whole story
Day Two featured the First Lady's attack on the media for ignoring the opioid drug crisis, a day after the RNC opened with gossip … Read the whole story
Disney cracked the code: compelling content, a major brand name and, of course, a great price point. Read the whole story