Only Trump could conceive of -- and have the audacity to actually stage -- a fireworks show over the nation's beloved National Mall to promote his reelection. Read the whole story
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. … Read the whole story
The network television audience for the third night of the Republican National Convention fell 11% from the second night -- so far the highest-rated … Read the whole story
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, while TV set usage grew 77% from mid-March through the end of April. … Read the whole story
Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding … Read the whole story
It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement … Read the whole story
Unilever, Target and Coors are among the first to use NBCU's "On Command" ads, which connect viewers with brand promotions through the TV screen, … Read the whole story
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on the front lines of the COVID-19 crisis. Read the whole story
The series is Tastemade's first branded home show for TV, and its first made-for-TV show in the home and design category. Read the whole story
For all of CTV's advantages and its growth, particularly since COVID, buyers continue to be frustrated by inability to to see impressions, reach and … Read the whole story
As teams take a stance on social-justice issues and players take a stance on health concerns, how will this impact TV networks' ad revenues? Read the whole story