TVBlog
by Adam Buckman, Featured Columnist
A new drama series coming to Amazon Prime this week touches on important contemporary topics that are top-of-mind for everybody right now. Read the whole story
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by Wayne Friedman
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV … Read the whole story
by Karlene Lukovitz
Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift … Read the whole story
by Karlene Lukovitz
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the … Read the whole story
by Larissa Faw
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will … Read the whole story
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by Wayne Friedman
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to … Read the whole story
by Joe Mandese
Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an … Read the whole story
by P.J. Bednarski
Microsoft Xbox Series X and Series S preorders began today -- but almost instantly, would-be buyers discovered major retailers were sold out. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day Two of the ARF's virtual AudienceXScience Conference highlighted an investment banker's view of the future of the media and entertainment worlds post-COVID, stressed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. Read the whole story