TVBlog
by Adam Buckman, Featured Columnist
This show represents the second time that the DC comic book series has been made into a TV series. Read the whole story
by Wayne Friedman
Susan Rovner officially began in her new role Monday, overseeing all TV and associated content for NBC, Bravo, E!, Oxygen, Syfy, Universal Kids, USA … Read the whole story
by Joe Mandese
The economic fallout of COVID-19 is now projected to have a pronounced deflationary effect on ad costs for most major media and in most … Read the whole story
by Joe Mandese
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and … Read the whole story
by Wayne Friedman
Millennials plan to spend much more time in the next year consuming new streaming platforms using traditional TV sets, and 60% plan to buy … Read the whole story
by Karlene Lukovitz
Adding a shopping function to Reels will give it a leg up against TikTok, which is testing the ability for its creators to sell … Read the whole story
by Karlene Lukovitz
Following Cineworld's decision to shut down U.S. and U.K. theaters for the foreseeable future, Warner Bros. is delaying the release of "Dune," "The Batman" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now that President Trump is on the DL, how does he make up for lost marketing exposure? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display … Read the whole story
COMMENTARY
by Karlene Lukovitz
Compared to 21% of streaming adults who use AVOD regularly, 69% report watching subscription-based video services/SVODs regularly, and 10% report watching virtual MVPDs regularly, … Read the whole story