TVBlog
by Adam Buckman, Featured Columnist
A new series premiering Thursday on NBC attempts to both reflect and define aspects of our new lives in the era of COVID-19. Read the whole story
by Wayne Friedman
Apple TV+, Disney+ and Amazon Prime Video are the major spenders as premium streaming platforms ramping up marketing, with $272.3 million spent over the … Read the whole story
by Wayne Friedman
Netflix's decline is partly due to ad-supported video-on-demand services (AVOD) taking share away from subscription (ad-free) VOD platforms. AVOD has grown to a 30.8% … Read the whole story
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by Wayne Friedman
Political advertising could bring in a record $3.5 billion this year for TV stations, but how political spend will factor into the overall local … Read the whole story
by Wayne Friedman
Amazon and Apple could gain ground on industry leader Netflix, according to one analyst, due to their staying power. "SVOD and given OTT products … Read the whole story
by Tanya Gazdik
The top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 million) and Lexus ($39.7 million), per iSpot.tv. Read the whole story
by Karlene Lukovitz
Ad-supported video-on-demand streaming services ate into the big subscription-based services' share of streams in Q3, reports Reelgood. Netflix's share of streams declined 22% vs. … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
by Karlene Lukovitz
The self-serve function's beta test is expected to run through the end of 2020, with general availability in Q1 2021. Read the whole story
by Tanya Gazdik
Video conferencing has become a critical tool for working, learning and maintaining our social bonds, per MBLM's Brand Intimacy COVID Study. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Perhaps most revealing is the top CTV individual programs, according to Nielsen, have been dominated by Netflix programming. Read the whole story
COMMENTARY
by Arundati Dandapani
Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio. Read the whole story