TVBlog
by Adam Buckman, Featured Columnist
TV's evident jitters about our contemporary world are not unfounded, since many of us are feeling jittery today. Read the whole story
by Wayne Friedman
Total debate viewing across all networks airing the event soared 56% higher to 57.9 million viewers vs. the 2016 event's total of 37.2 million. … Read the whole story
by Joe Mandese
Nearly 58 million people watched the vice presidential debate between Mike Pence and Kamala Harris in Salt Lake City Wednesday night, an increase of … Read the whole story
by Wayne Friedman
Worldwide premium streaming video revenues are forecast to reach near $50 billion this year and to maintain their lead over global theatrical box-office revenues … Read the whole story
by Wayne Friedman
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will be responsible for its live, linear TV networks including TNT, TBS, CNN and … Read the whole story
by Joe Mandese
Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms … Read the whole story
-
by Karlene Lukovitz
According to a recent survey of U.S. adults, $21 is considered a great value for a paid-content subscription, whether traditional or streaming, and $37 … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Do you wonder why auditors and verification services are reporting so much digital ad fraud in CTV these days? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Loeb wants Disney to permanently suspend its $3 billion dividend and put all that money into content creation for Disney+ - or perhaps its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new book posits that digital advertising is a bubble that could burst as soon as marketers figure out their ROI is terrible. Read the whole story