TVBlog
by Adam Buckman, Featured Columnist
When or if the pandemic ever ends, will TV come back the same as before, or has it been damaged or changed now beyond repair? Read the whole story
by Wayne Friedman
Yaccarino will head an effort to create a new data strategy unit -- a unified, "privacy safe identity" platform, and will help NBCU work … Read the whole story
by Wayne Friedman
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according … Read the whole story
by Karlene Lukovitz
Consumers who got a year's free trial of the $4.99-per-month SVOD when it launched last November because they purchased an Apple device were about … Read the whole story
by Karlene Lukovitz
Dungey, who is leaving after 20 months for a so-far-unspecified opportunity, is rumored to be a candidate to replace Susan Rovner as president of … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Snap is starting single messaging executions no longer than six seconds -- and Peacock has participated in a beta test. Read the whole story
COMMENTARY
by Karlene Lukovitz
People like addressable ads nearly four times more than non-addressable ones --- and also remember addressable ads more accurately, finds an ambitious, still-in-progress study … Read the whole story