Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the … Read the whole story

From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at … Read the whole story

U.S. operators will lose another $23 billion between 2019 and 2025, projects Digital TV Research. Global pay-TV revenues will drop 25% from their peak … Read the whole story

Netflix is instead offering free sampling of original movies and first episodes of TV series, ending with a simple pitch: If you liked the … Read the whole story

A survey from HarrisX finds that "roughly 3% and 17% of Disney+ and Apple TV+ subscribers, respectively, plan to churn off the services once … Read the whole story

A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the … Read the whole story

The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, … Read the whole story

The exit of Ahr, who had overseen the unscripted business since 2018, follows the exit of NBC Entertainment chief Paul Telegdy, after an internal … Read the whole story

MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story

"What I really hope to do is create a place where we are talking about food and culture together," says Sonia Chopra, the mag's … Read the whole story

Both organizations have expanded coverage. The nonprofit news organization will establish two new units covering the South and Southwest. Read the whole story