TVBlog
by Adam Buckman, Featured Columnist
A groundswell of interest in a revival of the old "Supermarket Sweep" shopping-aisle game show was easy to miss because there was none. Read the whole story
by Wayne Friedman
A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion … Read the whole story
by Wayne Friedman
CuriosityStream, the premium streaming service started by Discovery Network co-founder John Hendricks that focuses on non-fiction programming, had a strong first day as a … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Figure it this way -- the NFL has now covered 60+ mostly male viewers (CBS), kids 2-11 viewers (Nickelodeon) and young, digitally minded viewers … Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want … Read the whole story
-
by Richard Whitman, Columnist
In the pursuit of a cold one, the fan in this Bud Light spot gets stomped on, hit by a bus and tossed in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft Bing's re-launch of Bing Site Explorer in Webmaster Tools and Bing's app for Xbox give advertisers another way to reach out to consumers … Read the whole story