TVBlog
by Adam Buckman, Featured Columnist
It seems like only yesterday that Conan O'Brien was plucked from obscurity to replace David Letterman as host of "Late Night" on NBC. Read the whole story
by Wayne Friedman
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- … Read the whole story
by Wayne Friedman
In a deal reported to be worth $85 million, Sinclair's 21 Fox sports networks will be rebranded with the Bally's name. Sinclair and Bally's … Read the whole story
by Karlene Lukovitz
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research. Read the whole story
by Karlene Lukovitz
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to … Read the whole story
by Joe Mandese
EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for … Read the whole story
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by Wayne Friedman
A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. 18 edition of "Television News Daily" made a reference to ownership of Premion. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming media has taken hold, and with it some erosion of audiences for all TV. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, … Read the whole story