TVBlog
by Adam Buckman, Featured Columnist
You know that cable television is in trouble when at least two widely distributed basic cable channels are each relying basically on one show apiece. Read the whole story
by Wayne Friedman
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth … Read the whole story
by Wayne Friedman
In the two-week period since Nov. 10, TVision has had 28 TV commercial airings with $3.35 million in total national TV spend, according to … Read the whole story
by Joe Mandese
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists … Read the whole story
by Wendy Davis
Starting next year, Comcast subscribers in 14 additional states and the District of Columbia who consume more than 1.2 TB of data per month … Read the whole story
by Wendy Davis
Handing AT&T a defeat, a federal appellate court on Monday refused to reconsider a prior ruling that requires DirecTV to face a lawsuit alleging … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The reason for the special award was Cuomo's calming daily video presentations, which included realistic expectations of what damage COVID-19 was doing. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It appears my column a few weeks ago on public broadcasting hit a few raw nerves. Read the whole story
COMMENTARY
by Karlene Lukovitz
With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's … Read the whole story
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by Richard Whitman, Columnist
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story