TVBlog
by Adam Buckman, Featured Columnist
Of all of the new shows announced last May, "The Equalizer" starring Queen Latifah immediately generated the most excitement. Read the whole story
by Joe Mandese
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims … Read the whole story
by Wayne Friedman
The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV … Read the whole story
by Joe Mandese
The future of movie marketing has changed fundamentally, requiring more "flexibility" and hedging, but the ultimate window is the one with the end-user, AT&T … Read the whole story
by Wayne Friedman
The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach … Read the whole story
by Wayne Friedman
Hallmark Movies & More will feature a lineup of over 120 titles from the company's original content library. Xumo offers over 200 digital channels … Read the whole story
by Wayne Friedman
President Donald Trump's brand has declined in added advertising value among some major Trump-centric category brands, according to Brand Keys, but TV and entertainment … Read the whole story
by Karlene Lukovitz
The SVOD and live-streaming service became available on Comcast's Xfinity Flex streaming device earlier this year. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a world of streaming, CTV and OTT, where on-demand programming is key -- the venue of a traditional live, linear TV network means … Read the whole story