TVBlog
by Adam Buckman, Featured Columnist
The ratings for last Wednesday night in network television reveal a state of holiday-themed TV that is difficult to pin down. Read the whole story
by Wayne Friedman
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with … Read the whole story
by Wayne Friedman
Netflix's airing of "The Office," which had been the most-watched TV show on the subscription video-on-demand service, is finally coming to NBCU's "Peacock" in … Read the whole story
by Wayne Friedman
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." … Read the whole story
-
by Karlene Lukovitz
The average number of services used rose by two between April and October alone, and the churn rate for SVODs declined by eight percentage … Read the whole story
by Laurie Sullivan
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report … Read the whole story
by Laurie Sullivan
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, … Read the whole story
COMMENTARY
by Karlene Lukovitz
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The company announced an eye-opening 50 high-profile/high-powered TV series and movies from its big brands: Marvel, Star Wars and Disney/Pixar. Read the whole story