TVBlog
by Adam Buckman, Featured Columnist
Instead of generating excitement in the manner of the old series, the new "Walker" induces drowsiness. Read the whole story
by Wayne Friedman
The agreement will allow local businesses to directly target movie audiences in nearby high-traffic premiere office and residential buildings. Read the whole story
by Karlene Lukovitz
The promotion, which was set to expire on Jan. 16, is now in place until March 1. Read the whole story
by Karlene Lukovitz
The nonprofit, which is being sued by TV broadcasters, just added Madison, Wisconsin. Read the whole story
by Wayne Friedman
"Wonder Woman 1984" helped push HBO Max to a 19.2% share of new streaming subscribers. Read the whole story
COMMENTARY
by Joe Mandese
EASTON, CT -- One of the greatest upsides of the pandemic's impact on covering advertising, media and marketing industry events, is that I was … Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. Read the whole story