TVBlog
by Adam Buckman, Featured Columnist
Is it too much to ask of one of our premiere rock stars that he lighten up when he comes to a Super Bowl party? Read the whole story
by Joe Mandese
The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba … Read the whole story
by Wayne Friedman
Fox Business cancelled its longtime host show a day after Fox News Media was hit with a $2.7 billion defamation lawsuit from election voting-machine … Read the whole story
by Joe Mandese
The biggest surprise among the 68 TV Super Bowl LV commercials was how few addressed the elephant in the room. Only 7.5% of the … Read the whole story
by Laurie Sullivan
The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the … Read the whole story
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by Wayne Friedman
Super Bowl LV had just four spots from entertainment advertisers, but plenty of on-air promos for its platforms and programs -- especially for Paramount+, … Read the whole story
by Karlene Lukovitz
Roku and desktop users were among those briefly affected just as the game was starting. Read the whole story
by P.J. Bednarski
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage? Read the whole story
by Larissa Faw
Beauty ad spend will rise by 1.7% to total $7.5 billion across 11 key markets this year, before reaching $7.7 billion in 2022, up … Read the whole story
COMMENTARY
by Karlene Lukovitz
Lou Dobbs, with Fox for a decade, hosted Fox Business's top-rated show. But his show was also specifically cited in Smartmatic's $2.7-billion defamation suit. Read the whole story
COMMENTARY
by Karlene Lukovitz
The growth of connected-TV devices and stay-at-home dynamics are expected to boost streaming viewership and engagement opportunities, says one digital ad-tech exec. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming about actor Michael B. Jordan embodying Amazon's Alexa device. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For more than a few years now, awards have been a key piece of the streamer's overall marketing plan. Read the whole story