TVBlog
by Adam Buckman, Featured Columnist
A new NBC sitcom about the early life of Dwayne Johnson has him running for president in 2032. Read the whole story
by Wayne Friedman
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. Read the whole story
by Wayne Friedman
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. Read the whole story
by Karlene Lukovitz
WarnerMedia also removed HBO access through Apple Channels, when it launched HBO Max. Read the whole story
by Karlene Lukovitz
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, but internal documents show 11.3 million households regularly watch the service, reports The … Read the whole story
by Larissa Faw
Characters from the WarnerMedia library of films are reimagined in memorable scenes observing the COVID-19 mask-wearing protocol. Read the whole story
by Steve McClellan
The company spent an estimated $55 million on measured media in 2019, according to Kantar. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The cost was $50 million, raised from supporters, to promote and message the January 6 riot. What happened to the rest of the funds, … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Technology allows travel companies to provide an immersive, 360/VR pre-travel experience for both travel trade and their clients. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The change should bring budget shifts to areas where marketers can still target and measure audiences, like CTV. Read the whole story