TVBlog
by Adam Buckman, Featured Columnist
This show is structured, written and produced just like a sitcom that would be made for any commercial-supported network such as CBS. Read the whole story
by Wayne Friedman
Identity Sync allows Nielsen to build deterministic matches between consumers and their ad exposures using "persistent identifiers as the connector to each conversion event." … Read the whole story
by Wayne Friedman
Gordon says future TV linear and streaming efforts need more work when it comes to real-time performance-driven ad efforts. Read the whole story
by Laurie Sullivan
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as … Read the whole story
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by Karlene Lukovitz
The solution is designed to offer brand safety combined with contextually relevant targeting for Spanish, Portuguese and 40-plus additional languages for advertisers/ad buyers using … Read the whole story
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by Karlene Lukovitz
With the integration of Experian's data, TVSquared, which reaches more than 150 million households, further expands its coverage, inclusive of smart TV, set-top box … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Instead of conventional labels, what if the mood is posed as "sarcasm," "vengeful" and "terminally-ill/criminal minded"? Read the whole story
COMMENTARY
by Joe Mandese
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering a platform that gave voice to racists and misogynists to follow -- all … Read the whole story