TVBlog
by Adam Buckman, Featured Columnist
Those wishing to escape from the sadness that grips so many people these days are advised to steer clear of the season premiere of "New Amsterdam." Read the whole story
by Karlene Lukovitz
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18.3 million for 2020's broadcast. This year's mainly virtual format didn't help, with … Read the whole story
by Wayne Friedman
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. Read the whole story
by Wayne Friedman
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across … Read the whole story
by Wayne Friedman
Nearly $910 million in total estimated paid advertising and media value from promos on TV networks was placed from December through February. Read the whole story
by Karlene Lukovitz
Vizio's Smartcast smart TV operating system users grew 61% last year, and Platform+ revenues grew 304% over the past two years. Read the whole story
by Karlene Lukovitz
Even Disney underestimated Disney+'s appeal to adults, the company's CEO, Bob Chapek, revealed on Monday. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ease of media consumption seems to favor the "cooler" media: listening and looking. And that includes podcasts. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping … Read the whole story