An initial estimate at Disney+'s launch in November 2019 forecast the premium streaming service could get to 60 million to 90 million by 2024. Read the whole story

eMarketer estimates more than 106 million U.S. households will watch streaming content in 2021, eclipsing pay TV, but the numbers are already materializing for … Read the whole story

Streaming services continue to expand their reach by integrating into a growing number of platforms and connected devices. Read the whole story

In 2020, 186 million smart TV sets were sold, while set-top-box steamers' devices came in at 81 million and gaming consoles at 38 million, … Read the whole story

"Over time, you'll see the curves cross," Steve Tomsic said during an investor conference Tuesday. Read the whole story

Comscore says Q4 revenue declined 5%. For 2020, the company's revenue was down 8% to $356 million. Read the whole story

Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). Read the whole story

Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, … Read the whole story

Midha, previously president of true[X], will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv's newly launched local, regional and … Read the whole story