Samsung maintains a dominating 12.7% share of the worldwide market. Read the whole story

Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is … Read the whole story

Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than … Read the whole story

Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world … Read the whole story

There are many ways to dimensionalize the size and scope of media companies -- annual sales, stock market capitalization, etc. -- but using its … Read the whole story

Disneyland and Disney California Adventure will open at an estimated 15% capacity on April 30. Read the whole story

Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% … Read the whole story

The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's … Read the whole story

The change will take place on April 1. The TV category is said to have once been one of the most profitable in B2B … Read the whole story

The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. Read the whole story