TVBlog
by Adam Buckman, Featured Columnist
Various limitations and obstacles seem to have bedeviled the production of a new docuseries whose ambitious aim is to tell the story of reality TV. Read the whole story
by Wayne Friedman
Roku says this will include short-form ad-sponsored TV content on The Roku Channel. Read the whole story
by Karlene Lukovitz
The company, which just launched Paramount+, spent about $15 billion on content and sports rights in 2020, and plans to spend another $5 billion … Read the whole story
by Joe Mandese
While Fox News Channel remains the dominant source for political news among Republicans, especially conservative ones, newer TV news rivals Newsmax and OAN (One … Read the whole story
by Karlene Lukovitz
More than 1 billion minutes were streamed across 32 games in the first two days, and TV screens commanded 68% of streaming time. Read the whole story
by Wayne Friedman
Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, … Read the whole story
by Karlene Lukovitz
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across … Read the whole story
by Laurie Sullivan
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of … Read the whole story
COMMENTARY
by Karlene Lukovitz
However, such theoretical revenue estimates don't account for the potentially significant financial risks in alienating the subscriber base. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Analysts have suggested an NBCU-Warner merger. The premise here is these two companies need to dramatically ramp up efforts to compete in the streaming … Read the whole story