CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. Read the whole story

Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite. Read the whole story

A critical mass of households now don't need other devices to stream, interact with or receive addressable advertising. Read the whole story

Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it … Read the whole story

The awards portion of the event will return (it was cancelled last year) and cover two years of work. Read the whole story

With advertisers and lawmakers more focused than ever on social content, the metric is another way for YouTube to try to demonstrate responsiveness. Read the whole story

The movie not only scored well at the opening weekend box-office -- $48.5 million -- but also recorded the top share of all streaming … Read the whole story