Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly … Read the whole story

The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. Read the whole story

In the first quarter of 2021, Netflix had a 23% share of average time spent on any subscription VOD service. Read the whole story

Live event revenue sank 97% to $500,000 (from $17 million in the year-earlier period). A year ago, it held 41 events in the first … Read the whole story

After plummeting 84% in Q2 2020, ad and event spending on the big sports leagues in last year's second half more than rebounded versus … Read the whole story

Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in … Read the whole story

Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that … Read the whole story

Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to … Read the whole story

The wireless carrier is offering near-real-time access to backstage areas, the red carpet and the press room. Read the whole story