TVBlog
by Adam Buckman, Featured Columnist
BBC America joins the meerkat fray with "Meerkat Manor: Rise of the Dynasty," premiering June 5. Read the whole story
by Joe Mandese
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying … Read the whole story
by Karlene Lukovitz
New formats allow for integrating product ads into existing "canvasses" in shows, like laptop screens; a "seamless" transition between show and commercial; and using … Read the whole story
by Karlene Lukovitz
David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the whole story
by Joe Mandese
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with … Read the whole story
by Wayne Friedman
DiMarco will help steer the company into greater adoption of measurement that can compare TV results with video on social media. Read the whole story
by Wayne Friedman
Discovery+ -- which launched in January -- is earning $7 a month in average revenue per user (ARPU) for its ad-free option. Read the whole story
COMMENTARY
by Joe Mandese
On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations. Read the whole story