TVBlog
by Adam Buckman, Featured Columnist
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. Read the whole story
by Joe Mandese
On the eve of both WarnerMedia's and Discovery's upfront presentations this week, Warner parent AT&T announced a deal with Discovery Inc. to combine their … Read the whole story
by Wayne Friedman
A merger will "instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. viewing time and 24% of U.S. national … Read the whole story
by Wayne Friedman
David Zaslav, CEO of Discovery, would lead the combined new company. Read the whole story
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by Karlene Lukovitz
The U.S. share of global pay-TV revenues will decline from 52% to 40% between 2020 and 2026, projects Digital TV Research. Read the whole story
by Joe Mandese
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, … Read the whole story
COMMENTARY
by Karlene Lukovitz
The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt … Read the whole story
COMMENTARY
by Joe Mandese
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The recent Oscar broadcast took a massive hit, down 60% to 9.8 million viewers from 23.6 million in 2020. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are entering the upfronts, where the ratings are down and the prices are up. Whaaaaat? But new studies show TV's continuing impact. Read the whole story