The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad … Read the whole story

As for the WarnerMedia-Discovery merger, it "really doesn't change much at all" from Disney's perspective, CEO Bob Chapek told conference attendees. Read the whole story

YouTube's terms of service will change June 1, putting the focus on the right to begin running ads on some non-monetized videos. Read the whole story

In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story

After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story

Barring a last-minute hitch in the negotiations, the parties could announce a deal as early as this week, reports WSJ. Read the whole story

The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, … Read the whole story