TVBlog
by Adam Buckman, Featured Columnist
Broadcasting skills such as those possessed by Marv Albert represent a dying art in today's anything-goes media world. Read the whole story
by Wayne Friedman
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. Read the whole story
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by Wayne Friedman
More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. Read the whole story
by Karlene Lukovitz
Apple's first instance of putting its brand on a competitor's device looks to be a costly effort to boost Apple TV+ subscriptions, timed to … Read the whole story
by Karlene Lukovitz
The acquisition of SpringServe will expand programmatic advertising options for CTV publishers, says Magnite. Read the whole story
by Joe Mandese
Marketing and media research giant Kantar has reached outside the industry for a new CEO, naming Chris Jansen to fill the spot, which has … Read the whole story
by Joe Mandese
Recognizing that there is a rapidly expanding marketplace for videos providing calming scenes of our natural planet, Interpublic's R/GA unit has launched a new, … Read the whole story
by Laurie Sullivan
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasdaq Wednesday after the company's first day of trading under the ticker IAS. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Football and basketball are at the top of the list when it comes to lucrative college sports. Read the whole story
COMMENTARY
by Karlene Lukovitz
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll. Read the whole story