TVBlog
by Adam Buckman, Featured Columnist
Almost no other work produced for television has been more long-lasting than the English-made "Up" series. Read the whole story
by Wayne Friedman
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew … Read the whole story
by Karlene Lukovitz
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. Read the whole story
by Karlene Lukovitz
While some movies will bow in theaters for 45 days prior to going to HBO Max, others will continue to bow simultaneously in the … Read the whole story
by Wayne Friedman
The company says TV program data will have "scale and accuracy across demographic and geographic segments." Read the whole story
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by Richard Whitman, Columnist
The ad-focused super PAC is out with a new ad that condemns Fox News for spreading "anti-vax hysteria" and urges people to call their … Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Toyota, the large, Japanese-based automotive company, will not run TV advertising in Japan during the games. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
President Joe Biden recently accused Facebook of "killing people" by allowing false information about the COVID-19 vaccines to spread on the platform. Read the whole story