TVBlog
by Adam Buckman, Featured Columnist
Ron Popeil died last week in Los Angeles at age 86, and was fondly remembered in the news coverage that followed. Read the whole story
by Karlene Lukovitz
The movie -- also released via paid VOD on Disney+ -- illustrates how problematic movie release strategies have become as the pandemic continues to … Read the whole story
by Laurie Sullivan
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
by Karlene Lukovitz
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video … Read the whole story
COMMENTARY
by Joe Mandese
Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There are so many sub-genres of science fiction, and so many excellent vastly different sci-fi movies and television series, that singling out any as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks have now ramped up their selling magic and sent out an alarm: Streaming's time has come. Read the whole story
COMMENTARY
by Karlene Lukovitz
"Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video. Read the whole story