The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story

Despite threats of a pullback in theatrical movie business, studios continue to ramp up national TV spending this summer on a monthly basis. Movie … Read the whole story

Thanks to the Delta variant and perhaps other factors, the movie -- directed by James Gunn, director of "Guardians of the Galaxy" with a … Read the whole story

Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed … Read the whole story

Dish TV subscriber declines accelerated -- losing 132,000, now totaling 8.55 million. Read the whole story

GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story

Expect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story

It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it … Read the whole story

Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story