TVBlog
by Adam Buckman, Featured Columnist
Anyone who has ever experienced the agony of seasickness might find the premiere episode of this new food show to be rough going. Read the whole story
by Wayne Friedman
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode … Read the whole story
by Karlene Lukovitz
'Jeopardy!' executive producer Mike Richards will host the syndicated version, while actor (and Neuriva spokesperson) Mayim Bialik will host prime-time and spinoff versions. Read the whole story
by Wayne Friedman
Connected TV is the best platform for completion of advertising, with a 96% rate, says analytics company Extreme Reach. Read the whole story
by Wayne Friedman
As for streaming platforms, Roku still leads with a 31% global share of big screen viewing time, with Amazon Fire TV in second place. Read the whole story
by Karlene Lukovitz
AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app -- with the expected loss of … Read the whole story
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by Karlene Lukovitz
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for … Read the whole story
by Karlene Lukovitz
Coalition of four unions representing 4 million workers contends the acquisition would enable efforts by Amazon to dominate the SVOD business and the entertainment … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Total U.S. spending on subscription services grew rose 21% in the first six months of 2021 to $12.2 billion. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I liked the Slack ad that aired during the Olympics the first 10 or 20 times I saw it, but less so the next … Read the whole story
COMMENTARY
by Justin Marshall, Op-Ed Contributor
Amazon offers easy ways to build a niche product and use advertising to harvest demand. But companies can also create customer lifetime value using … Read the whole story