TVBlog
by Adam Buckman, Featured Columnist
Josephine was one of a handful of unforgettable TV commercial characters from the 1960s and '70s. Read the whole story
by Wayne Friedman
The company was so happy with the results from "Free Guy" that the movie got a thumbs up from the studio for a sequel. … Read the whole story
by Karlene Lukovitz
YouTube viewers watched more than 200 million hours of the games, reports the video giant. Read the whole story
by Karlene Lukovitz
WarnerMedia execs are determined to replace the current app, which has spawned so many complaints that it's now a meme on social media. Read the whole story
by Joe Mandese
Media-buying data-processing firm Hudson MX this morning announced several high-profile former media agency executives have joined its senior client services team, including a trio … Read the whole story
by Les Luchter
"We know context often influences viewer engagement, and certainly this ad is relevant to the times," said Yan Liu, chief executive officer of TVision. Read the whole story
by Tanya Gazdik
Other sponsors include Warner Media, Amazon Prime, IMDB, AARP, Clear Channel Outdoor, Comcast NBCUniversal and Telemundo. Read the whole story
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by Ray Schultz
The bill would provide tax credits to readers and other stakeholders in local news coverage. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data. Read the whole story
COMMENTARY
by Karlene Lukovitz
Disney+, already in 61 countries, will push into South Korea, Hong Kong and Taiwan in November. In the U.S., one of its opportunities lies … Read the whole story
COMMENTARY
by Joe Mandese
Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable … Read the whole story