A new one-hour family competition show on NBC might be the first show in television history that has been adapted from somebody's antics. Read the whole story
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but … Read the whole story
As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV … Read the whole story
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the whole story
The open marketplace platform was designed to give advertisers and agencies accustomed to digital platforms direct access to premium, local and national television inventory, … Read the whole story
CTV devices accounted for 60% of total digital video ad views. FreeWheel says 92% of the ad views are entertainment-oriented, 5% are for news … Read the whole story
The satellite provider's decision may in part reflect the changing competitive dynamics as AT&T spins off both DirecTV and WarnerMedia, some suggest. Read the whole story
Nexstar is jumping into the lucrative sports-wagering sector, where ad spend leaped more than 130% YoY in Q1 2021. Read the whole story
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstakes whose winner will have use of projector and 10-foot red carpet. Read the whole story
Survey data reveals habits and preferences on over 62 million consumers globally, Neustar says. Read the whole story
Venice is now set to charge an entry fee to all tourists who wander around the beautiful, singular city. Read the whole story