TVBlog
by Adam Buckman, Featured Columnist
The show is adapted from the 1989 movie of the same name that starred Tom Hanks as a police detective with a big, unruly dog. Read the whole story
by Wayne Friedman
Fox Entertainment and Bento Box Entertainment entered the NFT business in May, forming Blockchain Creative Labs. One of the first efforts will be around … Read the whole story
by Wayne Friedman
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will … Read the whole story
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by Karlene Lukovitz
The open marketplace platform was designed to give advertisers and agencies accustomed to digital platforms direct access to premium, local and national television inventory, … Read the whole story
by Karlene Lukovitz
As fall and the holidays approach -- prime time for at-home video consumption -- Netflix is leveraging its global scale and tech muscles for … Read the whole story
by Laurie Sullivan
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers … Read the whole story
by Joe Mandese
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have. Read the whole story
by Joe Mandese
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Last week's episode, "Rainbow," may just have been one of the most well-written episodes of any television show ever created. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Entertainment discovery is an issue for all premium streamers. How racy should promos be to grab attention? Read the whole story
COMMENTARY
by Karlene Lukovitz
Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps … Read the whole story