TVBlog
by Adam Buckman, Featured Columnist
The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers," a new Hulu drama series that seems tailor-made for our current age of anxiety. Read the whole story
by Wayne Friedman
The NFL has added sports betting agreements with four sportsbooks: Fox Bet, BetMGM, PointsBet and WynnBET. Read the whole story
by Wayne Friedman
TV sports networks have been aggressive in pursuing relationships and/or investments with sports betting concerns in recent years. Read the whole story
by Karlene Lukovitz
That marked the first month since launch that Peacock paid has commanded a greater-than-10% share of new SVOD subs. Read the whole story
by Wayne Friedman
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million in "churn" subscriber losses in April 2021 alone, according to estimates from Wurl … Read the whole story
by Karlene Lukovitz
Netflix has launched two games in Poland -- the first offerings in the new value-added tactic designed to help attract and retain subscribers. Read the whole story
by Joe Mandese
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-time media and agency marketing … Read the whole story
by Karlene Lukovitz
"Candyman" pulled $22.3 million, versus projections of $15 million. Read the whole story
COMMENTARY
by Joe Mandese
This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The DirecTV Stream ad doesn't cut it. Telling consumers there is a remote tool that switches easily from live to on-demand programming isn't a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Think how this new rule will affect advertisers that want to reach their audience in video games. Read the whole story