TVBlog
by Adam Buckman, Featured Columnist
Early in the premiere episode of NBC's new fall disaster thriller "La Brea," one of the characters acknowledges the show's debt to "Lost." Read the whole story
by Wayne Friedman
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. Read the whole story
by Wayne Friedman
National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. Read the whole story
by Joe Mandese
In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlook consensus up significantly for 2021 and 2022. Read the whole story
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by Steve McClellan
ESPN has released its creative campaign—done in partnership with agency Fallon--promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Building big brand team identities and marketing personalities can be a difficult task when starting from scratch. Read the whole story
COMMENTARY
by Karlene Lukovitz
That's why predominantly vertical ad-supported streamers like Crackle have been pushing to broaden their offerings. Read the whole story
COMMENTARY
by
TV's higher growth rate lured away more ad dollars, leaving newspapers with less money for coverage of local topics. Read the whole story