TVBlog
by Adam Buckman, Featured Columnist
Comments made by characters in two recent prime-time shows came across as out-of-place, inappropriate and offensive. Read the whole story
by Laurie Sullivan
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video … Read the whole story
by Wayne Friedman
YouTube TV will continue to carry 14 NBCU broadcast/cable channels. Reports say YouTube TV did not get any price protection concerning carriage fees. Read the whole story
by Wayne Friedman
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore. Read the whole story
by Karlene Lukovitz
The free, ad-supported streamer is launching an "Ad-Free Movie of the Week" offering. Read the whole story
by Karlene Lukovitz
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competitors wasn't broadcast networks. It was Fortnite. Read the whole story
COMMENTARY
by Joe Mandese
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began … Read the whole story
COMMENTARY
by Karlene Lukovitz
Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in … Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
Though still used frequently, the phrase "brought to you by" on commercial TV seems a bit archaic today. If a brand is "bringing me" … Read the whole story