TVBlog
by Adam Buckman, Featured Columnist
The debut of "Seinfeld" last Friday on Netflix has generated some complaints about the way Netflix is presenting this show. Read the whole story
by Wayne Friedman
Extreme Reach's CTV business continues to be a growing channel, accounting for 35% of overall digital video ad impressions in Q2 2021. Read the whole story
by Karlene Lukovitz
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast … Read the whole story
by Karlene Lukovitz
Kelly Campbell is reportedly in talks for a leadership role at Peacock. Read the whole story
by Laurie Sullivan
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The … Read the whole story
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by Karlene Lukovitz
The partnership is designed to provide easy access to ad inventory across Redbox's AVOD and FAST streaming services. Read the whole story
by Colin Kirkland
Brands can gain recognition for meaningful Twitter campaigns, although there is no actual prize. Read the whole story
by Steve McClellan
The effort is part of the broader "It's Time for New York City" tourism recovery campaign that launched earlier this year. Read the whole story
by Wendy Davis
The FTC may consider restricting "surveillance advertising" by requiring companies to limit the amount of data they collect about consumers, Commissioner Rebecca Kelly Slaughter … Read the whole story
COMMENTARY
by Karlene Lukovitz
Entertainment companies, still in pandemic recovery mode, could see content dry up for their streaming services and their theatrical revenue stream if the sides … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When a TV network/platform is caught in lies and deception, from an overall business operation point of view, it's goodnight and goodbye. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
While the series are different, they are both -- at their core -- the battle of the billionaires. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. Read the whole story