TVBlog
by Adam Buckman, Featured Columnist
A number of TV shows today brand themselves with the words "America" or "American" in their titles or slogans. But is this a good idea? Read the whole story
by Wayne Friedman
The subscription VOD service will be called TMTG+ and intends to feature what it calls "non-woke" entertainment programming, news and podcasts. Read the whole story
by Wayne Friedman
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story
by Wayne Friedman
A strong upfront TV advertising market pulled in a big roster of marketers, including Expedia, Lexus and Fidelity. Read the whole story
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More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers. Read the whole story
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by Karlene Lukovitz
About 2% of ads in Q1 and Q2 failed to adhere to IAB formatting standards that help prevent poor user experiences and optimize engagement. Read the whole story
by Joe Mandese
The report from WARC is bound to stir new controversy and debate around a perennial Madison Avenue question: what's the appropriate relationship between time … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix series "Squid Game" apparently delivered $900 million in added value, according to the streamer. Read the whole story
COMMENTARY
by Karlene Lukovitz
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In this, the first in a series of dispatches socializing "The Bully Pulpit Project," Bob Garfield returns to where the problem was first identified: … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. Read the whole story