TVBlog
by Adam Buckman, Featured Columnist
A new documentary about Charlie Chaplin emerges as one of the most moving and mesmerizing viewing experiences of the year. Read the whole story
by Wayne Friedman
GroupM, Dentsu and Horizon Media are among the first agencies to participate. The framework will work on unique deduplicated cross-publisher and cross-platform reach and … Read the whole story
by Joe Mandese
Adoption could change the way advertisers think about how they buy ads in linear TV commercial pods, for the first time enabling them to … Read the whole story
by Wayne Friedman
The catch to Netflix's lead: Consumption of its original shows quickly declines in the weeks after their debuts. Read the whole story
by Joe Mandese
The companies characterized the integration as seamless, and said it will enable buyers to "automatically populate" their campaign specs in IAS's "Signal" platform. Read the whole story
by Karlene Lukovitz
Data from Fyllo now on Tremor's programmatic video and CTV platform includes offline purchase data from cannabis and CBD-endemic point-of-sale systems, ecommerce platforms, delivery … Read the whole story
by Laurie Sullivan
Jason Tsai will work to further define and expand the company's market position, using search data insights to power full-funnel programmatic media including advanced … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
For a lot of people, this "family first" approach - putting relatives before your job - is a natural impulse. Journalism is different. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
ABC and NBC are launching new comedies now -- with initial debut episodes in mid-December -- then delaying the rest to start in January. Read the whole story
COMMENTARY
by Bianca Borrero--Barreras
For one example: Generate bite-sized, shareable content around the main event, as the UFC does. Read the whole story