TVBlog
by Adam Buckman, Featured Columnist
A new hospital drama premiering Wednesday on CBS is basically about an obnoxious bully who gets away with it. Read the whole story
by Wayne Friedman
NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the whole story
by Karlene Lukovitz
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story
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by Wayne Friedman
Virtual pay TV providers now total 14.2 million -- up 17% vs. a year ago. Traditional pay TV subscribers -- cable, satellite, and telco … Read the whole story
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by Karlene Lukovitz
UGC video content commands 16% of overall weekly media consumption time, on average - which, with a survey margin of error of +/- 3%, … Read the whole story
by Steve Ellwanger
Commercials for Popeyes, Pizza Hut and Domino's were tops in QSR likeability scores, according to a report from iSpot.tv. Read the whole story
by Laurie Sullivan
IAS announced today the acquisition of digital content classification firm Context, building on IAS's media-classification and contextual-targeting capabilities. Read the whole story
by Laurie Sullivan
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimization across programmatic, CTV and Google's entire ecosystem. Read the whole story
by Wendy Davis
Biden initially nominated Sohn and Bedoya last year, but the Senate didn't confirm them before the session ended, leaving both agencies deadlocked. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One response is to release shows in theaters as well as on platforms. Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
Last year the most-tweeted-about brand was @disneyplus, while Twitter's most popular brand was @nickjr. Read the whole story