NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the whole story

Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story

Commercials for Popeyes, Pizza Hut and Domino's were tops in QSR likeability scores, according to a report from iSpot.tv. Read the whole story

IAS announced today the acquisition of digital content classification firm Context, building on IAS's media-classification and contextual-targeting capabilities. Read the whole story

The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimization across programmatic, CTV and Google's entire ecosystem. Read the whole story

Biden initially nominated Sohn and Bedoya last year, but the Senate didn't confirm them before the session ended, leaving both agencies deadlocked. Read the whole story